Home · Work
Shopify stores, email systems and the tools behind them, for brands selling in Japan, Australia and the UK. Here’s what we built for each one.
A distillery, a mirror brand, a beauty device maker, a sticker company. They sell very different things, but the work usually starts in one of three places.
A new brand, a new market or a new platform, and a store that has to work properly from the first day.
Product pages that don’t answer buyers’ questions or show the product well enough for someone to order it.
Orders, emails and fulfilment in different places, and a team spending too much time moving data between them.
Each project below shows the store and a plain summary of the work. No inflated numbers, just what we built.
Selling alcohol online in Japan comes with rules the store has to follow. We built the distillery’s Shopify store with age checks and compliance handling in place from the start.
Mirrors by Reflect sells to everyday customers and to trade buyers, and the two need to see different things. We set up one Shopify store that handles both.
A Japanese beauty device brand. A device is hard to judge from one flat photo, so we built ways for customers to look at it properly and find it in person.
Seventy + Mochi is a UK brand. We built their Shopify store.
An Australian sticker brand, and a good example of the store, email and fulfilment working together. We worked on all three.
EXO-RECELL is a Japanese brand. We built their Shopify store.
Want to know what we’d do for your store? See our services →
Every build starts with the buyer: what they need to see, and what stops them from ordering. Rotators, comparison tables and calculators are there to answer those questions on the page.
A first order is only the start. Email is planned alongside the store, not after it, so customers hear from the brand again after they buy.
Trade accounts, fulfilment partners, print-on-demand, compliance rules. We connect the store to the way the business actually runs, so the team isn’t copying data by hand.
Japan, Australia and the UK each have their own customers and rules. We work in English or Japanese, and set up each store for the market it sells in.
Yes. Not every project suits a public page, and a lot of our work sits in email flows and back-end systems you can’t see on a storefront. On a call, we can walk you through the examples closest to your situation.
Yes. The brands on this page sell in Japan, Australia and the UK. We’re based in Tokyo and work remotely with clients across APAC, UK, EU and US time zones, in English or Japanese.
It depends on the scope. A Klaviyo or LINE set-up takes less time than a full store build or a platform migration. We agree the scope, timeline and quote with you before we start.
Yes. Most of our work focuses on improving conversion and retention for brands already on Shopify or Shopify Plus. For Mirrors by Reflect, for example, the work included a theme migration.
Tell us what you’re trying to launch, improve or untangle. We’ll help you work out what to tackle first.
Prefer to email? hello@birubi.co