Your ecommerce channel should be driving growth — not leaking revenue.
We identify where performance is breaking across your funnel — product pages, checkout, and lifecycle — and fix it.
The real problem
Most brands already have traffic. Revenue is lost in:
We fix the parts of your ecommerce funnel that directly impact revenue.
Three moments that bring brands to Birubi — and one outcome that defines every engagement: revenue that performs better.
Birubi — “View of the Southern Cross” · Gathang, Worimi Country
Done right, it improves performance for years. Done poorly, it introduces friction that compounds over time.
We migrate brands from Magento, EC-CUBE, BigCommerce and bespoke platforms — without revenue disruption or data loss.
Conversion rates below benchmark. Checkout abandonment too high. Retention not driving repeat purchase.
This is where the fastest gains are made.
We work with brands building for scale — not rebuilding 12 months later when the platform can’t keep up.
Build for launchProduct structure, messaging clarity, content and proof.
Most product pages underperform because they’re built around features, not decisions. We restructure the hierarchy, sharpen the offer, and add the proof that moves buyers from browsing to purchasing.
Improve product page performanceProduct pages, UX, A/B testing, checkout optimisation.
Most stores are leaving significant revenue on the table through friction, poor page design, and checkout drop-off. We identify exactly where you’re losing buyers and fix it — with a structured testing programme tied directly to revenue outcomes.
Results in 8–12 weeksEmail, subscriptions, lifecycle marketing.
Acquiring a new customer costs far more than retaining one. We build the flows, automations, and subscription architecture that move customers from first purchase to loyal buyers — reducing churn and compounding revenue over time.
Retention-first systemsPlatform migrations, architecture and setup, multi-market structure.
A poorly built platform creates drag on every other investment — ads, content, conversion. We migrate and architect ecommerce platforms so your infrastructure accelerates revenue rather than limiting it.
Plan your platform setupPerformance improvements are typically measurable within 8–12 weeks.
You’re responsible for growth — but performance isn’t where it should be. You need a partner who thinks commercially, not just technically.
You’ve found product-market fit — now your funnel needs to scale with your ambition.
You need consistent performance across markets — including Japan. Multi-market ecommerce requires a partner who understands both the technical and commercial complexity.
Typically ¥100M+ in ecommerce revenue — or scaling toward it.
A foundation built for conversion performance and international scale from day one — not rebuilt twelve months later when the business outgrows the platform.
| Birubi | Traditional Agency | In-House Team | |
|---|---|---|---|
| Ecommerce strategy & platform depth | ✓ | Partial | Rarely |
| Japan + global market capability | ✓ | Rarely | Partial |
| Conversion design & A/B testing as core practice | ✓ | Partial | Partial |
| UX tied directly to revenue outcomes | ✓ | Partial | Partial |
| Senior team engagement (no hand-offs) | ✓ | ✕ | ✓ |
| Ecommerce lifecycle & retention systems | ✓ | Partial | Rarely |
| Immediate access — no hiring overhead | ✓ | ✓ | ✕ |
The Name
Ecommerce brands don’t fail from lack of effort — they fail from lack of direction.
We help you see where revenue is being lost and define a clear path to growth.
Just as navigators once used the Southern Cross to orient themselves, we provide that same reference point.
“Birubi” is the Gathang word for the Southern Cross — the constellation used for centuries to navigate the southern hemisphere.
Crux · Southern Cross · Worimi Country, NSW
Fix what’s costing you revenue
A structured review of your funnel — identifying where performance is breaking and what to do next.
Available to qualified brands on an application basis